With a solid background in business and at University of applied sciences, I have several roles:
Trainer in Leadership Development
For: (MT) Teams, or a broader group of professionals
What: Developing skills for the required (strategic) leadership.
(Systemic) Team / Organisation Coach
For: Teams, Management Teams, (Subvisory) Boards, OR.
What: Collaboration, (strategic) off sites facilitation, change programmes, effectiveness, communication, team dynamics, conflict.
Individual Coach
For: Professionals / Executives
What: (Personal) Leadership and/or career/personal development.
Speaker/Workshops:
For: Conferences, symposia, theme days, hall meetings, etc.
What: Examples of topics: 'Sustainable Leadership', 'Uncertainty Competence', 'Innovation Creation', 'How do I manage all my selves' and 'Discomfort in Change', 'Inner Development Goals'. See my TEDx recording at the bottom of this page as a suggestion.
Since 2020, De Baak also deploys me as a freelancer for (international) in-company leadership programmes and the Baak Strategy Programme (LSP).
As a volunteer, I am involved with PUM, Questionmark, AMHC Westerpark, jINK, and others.
How do I work?
Always tailor-made.
Constructive, positively focused on (work) results, with insights, humor and perspective.
I am people- & results-oriented.
No nonsense.
I work increasingly systemically. Also with Transactional Analysis, Voice Dialogue, Deep Democracy, Secure Base Leadership, Theory U, Serious Lego Play, Design Thinking, Inner Development Goals, strategic models, and more.
Area of work?
I work for profit and not-for-profit organisations.
From start-ups, (semi-)public sector, sport, culture, municipalities, to listed and international companies. With students, (young) professionals, (management) teams, boards of directors, and supervisory boards.
Education:
Hellinger Institute (Systemic consulting, organisational constellations), IDG Sweden (Inner Development Goals Ambassador training), Erasmus University (Commissioner and Supervisory Board training), Alba Akademie (Deep Democracy), Tachles (Intervening with impact / team coaching), NHLStenden (Privacy e-learning), Nyenrode Business University (Strategic Talent Development), Business Drawing, Disc Benelux (DISC accreditation), School voor Coaching (Professional Coaching – StiR accreditation), Nielsen (Space management & analysis), IPD/SRM (Nima A&B unfinished), Pizza Hut (operational & management), Boertien & Partners (Managing professionals), Ahold (various commercial training courses). Amsterdam University of Applied Sciences (HBO teaching qualification in History, with endorsements in Economics, Drama and Law. Thesis: Asylum Policy in Historical Perspective).
Coach/Training experience:
Various coaching/training/leadership guidance (Boards of Directors, Executive Boards, Works Councils, (Management) Teams, Individuals) for: School for Change, Talentfirst, AholdDelhaize, ING, Shell, AH, Etos, Unilever, FarmFrites, ABNAMRO, Deloitte, EY, Hema, Accenture, Jumbo, Plus, COA, Police, Takeaway, Holland & Barrett, Questionmark, UWV, Philips, PostNL, Prison, Province of Overijssel, School.
Business experience:
Strategy / Commerce / Unit Management / Category Management / Format Management / Concept Development / Project Management / Workshops / Brainstorm sessions / Interventions / Presentations. Clients include: AholdDelhaize Buying & Merchandising (AH, AH.nl (B2B), Etos (Category Management)), Disney (Manager Trade & Category Management), Shell (Format), Hema (Concept Beauty & Unit Management Food), Compass Group (Category Management), Super de Boer (Unit Manager Non-Food & Frozen), V&D (Concept). Advisory roles: Dille & Kamille, Coolblue, Nedpho, VOC Museum, Advisory Board Questionmark. HBO Lecturer Entrepreneurship & Retail Management at NHLStenden, teaching: Marketing, Strategy, Sustainability, Concept Development, Design Thinking.
References
References are shared upon request, in the interest of confidentiality. I am proud to say that over the past year I received an average score of 9 out of 10 in evaluations.
Speaking/workshops I have done for (commercial) head office Jumbo, various study and student associations, School for Change, TEDx, Probus, Enlight symposium, Impact on the Beach, de Baak, and others.
"I really enjoyed the training days! Eva is an excellent listener with an open mind, heart and determination. I find it impressive how she stays alert and can steer conversations constructively, especially after long and intensive days."
"A TEN. I think Eva Rutten was a perfect fit for our diverse group. With humour, enough self-deprecation and body language, she managed to reach and engage me. Everyone was actively encouraged and received, in her own way, sufficient motivation to participate. Her role in guiding the other 'flying-in' trainers was also handled very pleasantly, so there was no awkward gap — they complemented each other well. I am grateful to Eva Rutten for creating such a wonderful group dynamic."
A board chair, after I had coached his team: "You are professional, direct and warm."
"Expert, well-informed, able to convey content clearly, approachable, accessible, doesn't take herself too seriously, open, sharp — she is able to create a positive and trusted environment."
"Eva strikes me as: Authentic. Engaged. Strong knowledge of theory. Down to earth. Respectful. Disarming. Able to connect theory to practice, partly because she has worked in practice for so long."
"Fantastic, able to cater to the group but also to the individual."
"Very committed, knowledgeable, open, putting heart in her work, helpful."
I am proud to be listed in the SER Top Women database.
Personal
Married to my greatest love Pieter, my secure base, who challenges me and also lets me be who I am. Proud to be the mother of Joost (2001) — an authentic, socially conscious man.
When I'm not working, I spend time with friends, cooking, playing games, going to concerts or costume parties. I also love being in the eastern part of the Netherlands, in nature, for peace and quiet — and I enjoy driving the tractor.
My most important values are: Love, friendship, independence, development, justice and decisiveness.
Travelling by public transport from Amsterdam Central Station: Bus 18/22 – stop Buiten Oranje Straat Bus 48 – stop Barentszplein Tram 13 – Haarlemmerplein Street parking available (paid).
Member of NOBCO – Dutch Association of Professional Coaches. Member no. 32187. CRKBO registered. Chamber of Commerce: 341959792.
For larger assignments I work with fellow coaches, trainers, psychologists and actors.
