Business Coach | Trainer | Interventionist | Consultant |
Speaker | Applied Science Lecturer RetailManagement

I believe that when we are more aware of ourselves, of each other, of the environment and the impact we have in and because of work, we can contribute more.
This creates professional and meaningful growth in leadership. For all stakeholders.

With a solid background and knowledge in/of business, I work in various roles. I guide people and teams, mostly in/around the work context. This often concerns the development of (personal) leadership, (management) team development, the training of professional competences or strategic issues. Even when there is hassle within a (anagement) team, individuals or with customers, I can fulfill an intervention role. Depending on the assignment and the mandate, I adjust my role.
Always constructive, positively focused on results, with insight and humor. I am human & result oriented. No nonsense. Recently, after I had guided his team, a chairman of a board said "You are business and human focussed". People often characterize me as firm, direct, but also caring, relativizing, humorous and constructive. I work for Profit and Not-for-profit organizations. From start-ups, public sector, sports, culture, corporates and for listed companies. With students, (young) professionals, teams, managers, executives and (Supervisory) Boards.

Current roles:

De Baak. Associate Trainer/Coach for Incompany Leadership programs
Vlerick Business School: Trainer/Coach for incompany Leadership programs
HBO Lecturer Entrepreneurship & Retail Management (Applied Sciences):
As an HBO teacher to working professionals, I supervise groups of students on behalf of NHLStenden (incompany), who still want to obtain a full Applied Sciences degree in addition to their work. Subjects: Branding, Concept Development, Strategy, Performance Management, Leadership, Creativity, Personal Development, Design Thinking. I lecture 1 day a week for organizations such as: AholdDelhaize, Plus, Hoogvliet, Jumbo, Hema.
As a speaker in the media (Radio 1 and 2, NOS, FD, AD, Leeuwarder Courant) I report news about retail or consumer developments. I also present/speak at conferences or meetings. About retail/consumer developments, innovation or personal/leadership development. In January 2023 I gave a TEDx talk, which will be posted on Ted.com in the upcoming


Business Coaching/Training Experience:

Coaching/Training:Various Coaching/Training/Leadership Guidance (Boards,
Daily Boards, Works Councils, (Management) Teams, Individuals) for:TalentFirst, AholdDelhaize, ING, Shell, AH, Etos, Unilever, FarmFrites, ABNAMRO, Deloitte, EY, Hema, Accenture, Jumbo, Plus, COA, Politie, Takeaway, Holland & Barrett.• Leadership trainer/coach for strategy trajectory Vlerick Business School & High Potentials PostNL• Onboarding program development for the Outboard Motor.•

Previous Retail Experience:

Strategy/Commerce/UnitManagement/ Category Management/ FormatManagement/Concept development/Project management/ workshops/brainstorming sessions/interventions/presentations. Customers: a.o. AholdDelhaize, (AH, AH.nl (BtB), Etos (Category Management), Disney (Manager Trade & Category Management), Shell (Format), Hema (Concept Beauty & Unit Management Food), Compass-group (Category Management), Super de Boer (Unit Manager Non Food & Frozen), V&D (Concept), Advice: Dille & Kamillle, Coolblue, Nedpho, VOC Museum. Advisory Board


Permanent employers (1994-2002) Category Management, Private Label, Formula Management, Concept Development. At Albert Heijn, NS, BP, Etos.


Erasmus University (Corporate Governance program. Finish sept 2023), Tachles (Interveners with impact. System dynamics. Team/organization coach/interventionist), Hellinger Institute (Masterclass Organization constellations), Privacy e-learning, Nyenrode Business University (Strategic Talent Development), Business drawing, Disc Benelux (DISC accreditation), School for Coaching (Professional Coaching- StiR accreditation), Nielsen (Space management & analyses), IPD (Nima A) SRM (Nima B not finished), Pizzahut (operational & management), Boertien & Partners (leading professionals), Ahold (various commercial training courses). Amsterdam University of Applied Sciences (HBO teaching qualification in History and notes in Economics, Drama and Law. Thesis: Asylum Policy).

Contact: info@evarutten.nl
Realengracht 128 1013KW Amsterdam

NOBCO Nederlandse Orde van Beroepscoaches. Member 32187. CRKBO and StiR. KVK: 341959792. For large assignments I work with other Coaches/Trainers/Actors/Workshops.

Logo: Doc Visser- Doc D'sign. Photo: Marco Keyzer.